Everyone and their dog now has a diagnosis as to why Labour lost and what they should do next. I have plenty of my own, though I think at this point it is a bit irrelevant: the career politicians in the party have spent too long serving their time, jumping through the hoops and riding the conveyor belt upward to do the necessary thing and resign en masse now. That conveyor belt stretches all the way back to university - I have seen its start, which means I can see that the next few decades of careerists are already queued up. Everyone has too much invested in the game as it stands to get out of it, and while I'm sure those researchers and spads now feverishly putting out papers about why Labour lost have read John Harris and Jon Cruddas and understand the depth of Labour's problems connecting to its supposed base, I doubt that one of them has acknowledged that the correct conclusion from it all is that they should resign from the party and never run for so much as a parish councillor in their lives.
Harris in another article for the Guardian wrote about the decline of Labour with the line that may yet prove its epitaph : "To state the blindingly obvious, Labour is a party of the industrial age". This fact was staring the party strategists in the face for decades and they had no real plan to deal with it. The circumstances in which the party was founded were light years away from today, and now they have lost the union muscle and industrial organisation that underpinned their early strength they have nothing with which to replace it. Their long-term decline has been disguised partly by picking up ethnic minority votes, but immigrant communities went to Labour because they had nowhere else to go, not because of a deep sympathy with the labour movement. This has led to Labour slowly morphing into a loose coalition of the disaffected and unhappy, and frankly there aren't enough unhappy people in the country to win a parliamentary majority.
In short, the industrial age could provide an electorally significant population of industrial voters, and the post-industrial age can't. In addition to this, late capitalism can make enough people happy to outvote the unhappy. That means a critical mass of people who are doing well enough, who are old or read the Daily Mail or who live in suburbs, who have something to lose in a more equal society. They vote in huge numbers, and this is entirely legitimate. And my friends on the Left are entirely in denial about their existence. It must be false consciousness or media propaganda! But no, capital does provide quite a lot for these people. Labour's talk about the 1% has blinded them to what's right in front of them: a good 30% doing comfortably from the status quo that their own rhetoric has forgotten about.
In the Labour camp, on the other hand, there is that mix of disaffections. Could you provide an English nationalist story without alienating your BME vote? Is there a way of reviving the meaning of the word "Labour" amongst those communities who haven't even heard the words "trade union", or is it a lost cause? Is there any way of reviving positive left wing optimism in, say, the Midlands, while keeping the "aspirational" Mondeo men the current leadership candidates are so keen on?
The task ahead is so vast and varied, and the cacophony of voices crying traitor at all the others so loud, that I can't see much hope for progress on the issue. The scary possibility no one is talking about is not that the party needs to go left or right, but both. It doesn't need its base or swing voters, but both. Blair won three elections by throwing the kitchen sink at the Labour electoral problem: appear all things to all men, gather up right wing votes by sounding pro business, pledge high public spending, make just enough sympathetic noises to the white working class that you'd keep their vote. But there are only so many kitchen sinks in a party's kitchen, and I doubt a new attempt to go both left and right at the same time would fool many people unless it was sold with the kind of overpowering charisma and conviction that is so lacking in a party of spads.
Yet the kitchen sink is probably what is needed, even if that phrase implies a lumbering and obvious strategy. Rather, it should be nimble and responsive. A leader like Obama for the Democrats could offset pretty much any charge made against him in 2008: too high-taxing? A tax cut for 95% of families was his response. Not patriotic enough? His speeches were peppered with red meat patriotism. Too charismatic? He appeared in debates as professorial and calm. Labour doesn't have the leader that can pull off that slipperiness. But some concrete changes that sound fresh even while they obscure mutual contradiction would be a start to their narrative-changing plan to win back everyone in the whole country.
I'll end with my own suggestions, since there's a bandwagon that can still just about stand my weight:
1. Purge the careerists. Recruit a massive new tranche of community leaders and "commonsense" tradesmen to be MPs and publicise the search widely.
2.Reclaim Englishness and Britishness. Get nationalistic in the Billy Bragg/JB Priestly mode. There is nothing to lose by being shameless here.
3. Start being pro business in a pro small business way. Talk about being pro market. Talk about how rubbish corporate governance and banking is. Sound like you enjoy talking about it.
4. Get your people seen helping with anti-austerity protests and strikes. The kind of community organising that allowed for E15 and Occupy could be galvanising, but stay away from union stuff to make yourself look new and fresh. Clone Stella Creasy and get lots more community campaigns going, preferably with the aid of Anglicans to confuse the media narrative even more.
5. Confuse the narrative further by adopting radically different tax policies. You don't even need to shift the burden of taxation - just cut it massively in one area, say corporation tax, and increase it in property. Then you get to shout about being a tax cutting party and the traditional narrative (which doesn't help you) gets muddied.
6. Talk about the deficit differently. Don't apologise for high spending, apologise for it at the wrong time. Say we will save in good times and spend in bad. It's basic Keynesianism.
7. Do something radical. Take your pick, but keep Greens and LDs on board with a promise to scrap Trident or nationalise something big. At least it makes you look like you're moving somewhere.
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